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A day in the life of Lucy Morris
I’ve never had a job where the days and weeks fly by so quickly, and I love it that way! Before working at River, I spent 10 years climbing the ladder, on some of the UK’s biggest glossy fashion and...
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Content marketing: the answer isn’t always more
More is good? We do, it is fair to say, have a bit of an obsession with growth. It is arguably one of the key tenets of capitalist society that ‘more is good’. Image by Pol Winandy – CG Artist Whether...
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Multi-channel digital publishing: defining the landscape
Publishers can survive in a digital world if we can rise to meet our greatest challenge: unravelling the complex technological landscape, which offers increasing numbers of platforms for our content....
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The challenges of magazine cover art in the digital age
You can’t judge a book by its cover. And if you do, you have no idea just how 19th century you are. Image credit: Wikipedia.org Whatever the origin of this pithy aphorism (widely attributed to Mr...
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Future Proof: five predictions for the future of content
I love writing about the future. It’s the one way I get to say whatever I like and you are only allowed to disagree with me in the mildest fashion. This is because you are not Doctor Who. Image source:...
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Darwinism in Action: adapting to survive in publishing
The greatest civilisations eventually fall. So goes the accepted wisdom. Actually, whose accepted wisdom it was I can’t recall but it does sound very wise indeed. Although perhaps not as wise as...
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Content matters: the purpose of content marketing
Image by Caroline Andrieu I have worked in marketing, media, advertising (whatever you care to call it) for nearly twenty years. When I started, ITV took a 65% share of commercial viewing and Chris...
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The challenge of the ubiquity of content in content marketing
Can you imagine going to a restaurant and ordering some food? No, actually ordering, just ‘food’. Then maybe ordering some ‘drink’. Perhaps when you go shopping you like to buy some general ‘clothes’?...
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What makes good content? Q&A with Susi O’Neill, Head of Digital
IMAGE COURTESY OF PICSBOX What makes good content? Content marketing isn’t new – content has always driven communications online. Good content is informative or entertaining, and always engaging....
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A day in the life of Martin Black, Senior Production Manager
As Senior Production Manager, I oversee the production of River’s magazines and printed materials from design to delivery. The day always starts with a cup of tea. Generously made by whoever gets into...
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A day in the life of Sophie Adams, Advertising Manager
Having come from consumer titles across various different markets, it’s great to be doing something slightly different but still in the same industry. By that, I mean still being involved with the...
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Slim our Snacks: The art of the magazine campaign
Magazines have a rich tradition of campaigning. Compared with the big papers, Weight Watchers magazine circulation figures may be modest, but our readers are undyingly faithful and highly vocal. Image...
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Christmas in July: Magazine editing for the seasons
I have just packed up the Christmas decorations, taken the Christmas cards down from the mantelpiece and the Christmas tree is lying in the garden. It’s the 12th of July and Christmas is over in my...
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A perfect storm: The Business of Digital Magazine Editions for the iPad...
Most educated observers would agree that the digital economy received a major boost to its fortunes about three years ago. Not that it was lagging behind but the launch of the iPad in 2010, it has to...
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Would you like to see my record collection? (or the journey from print to...
Will all content become digital? If future generations are born into a world where the device rather than a book is their first source of content interaction then surely it will come to pass? Photo...
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Beware cheap imitations: how Steve Jobs inspires great content marketing
Steve Jobs designed inspiring products. We should invest time, energy, expertise and passion in creating content marketing. Photo Credit: Henri Lamy Do you remember going on holiday in the UK with your...
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The myth of storytelling in content marketing
Aesop was writing his fables in 300 BC. Now, 13 centuries later, ‘storytelling’ has become le mot du jour again. Image: Aesop fables Don’t tell lies or you’ll get eaten by a wolf Aesop was writing his...
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Health research: The future of health and wellness
So what does the future hold for our health and wellness industry? How are consumers changing? And will developments in technology help us to manage the shifting landscape of challenges we face?...
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The changing values of physical books in a multichannel landscape
There is no Super Thursday in the world of magazines and content. Every day is D-Day (discussion day) as brands, agencies, newspapers, media owners struggle with the quest for the Holy Grail of...
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Things can only get better if we stop chasing algorithms
When the Blair government came to power in 1997 (feel old now?) on the back of a nation’s impatience with “the grey man” and supported by the feel-good keyboard antics of Professor Brian Cox, the...
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