Clik here to view.
The real life magazine cover star!
Our real-life covers encapsulate the essence of the Weight Watchers brand: You can do this! Even if you’ve tried diets and failed, this is the one that is liveable and will work for you. Our cover...
View ArticleClik here to view.
An app I like
Played in Britain reverses theatre’s technical laggard stereotype to adapt theatre anthology for the tablet age, digitally curating from the Victoria & Albert (V&A) Museum’s rich audio-visual...
View ArticleClik here to view.
The customer publishing industry in 2023
In 2023, I will appear more current than I do now. I will be older in years – and wiser (one can hope) but what I gain in experience will not be reflected in wrinkles. I will be rounded (in...
View ArticleClik here to view.
Content marketing for Christmas? Bah, Humbug!
It’s that time of year again. A card arrives from someone you don’t know. Woolly jumpers develop dangerous levels of irony. Left-wing commentators will write their annual article on ‘why having nice...
View ArticleClik here to view.
Whatever happened to the Oxo family? Social media this Christmas
Christmas is here again and I found myself, in an unusual circumstance, reflecting on families being together. A few nights ago, my son had a turn (it could have been a teenage faint brought on by...
View ArticleClik here to view.
Solve the big 4 content marketing challenges in 2014
2014 is the year in which considered, strategic content marketing will grow from a ‘should do’ activity into a ‘must do’ activity for credible brands intent on building meaningful engagements with...
View ArticleClik here to view.
The digital communications revolution is in the hands of the consumer
One of the pleasures of being at the centre of radical change is working with people who have very different skills. I am talking about creative types – me – working with ‘geek’ types – the...
View ArticleClik here to view.
The power of storytelling
The 18th century scientist Thomas Young is sometimes referred to as ‘the man who knew everything’. This incredible polymath, who, amongst other things, deciphered the Rosetta Stone, is purported to be...
View ArticleClik here to view.
Not more content marketing; content marketing that does more
In 2013 everyone was talking about this amazing thing called “content”. Content marketing is the cool new kid on the block. You’re mildly irritated, secretly envious and curious to emulate his...
View ArticleClik here to view.
25 ways the web has changed content marketing
The web is 25-years-old this month. That said, what it has become today was nowhere near the forefront of Tim Berners-Lee’s mind when he plotted out his initial conception of the world wide web and...
View ArticleClik here to view.
What is your data worth?
Almost everything consumers do today is connected to digital technology. Every interaction triggers data: shopping online (on a tablet or smartphone), watching a video on YouTube, sharing content on...
View ArticleClik here to view.
Inspiration is everywhere
I started realising I had a skill (of drawing and art) when I started junior school. Being ‘good at art’ was something that ran in my family so it was only a matter of time before it got noticed in my...
View ArticleClik here to view.
Steffan Aquarone on 2014 trends in online video
The hardest part is making content people really want to watch. People don’t care about your products and services. With the tap of a finger, people can change the channel and watch anything that’s...
View ArticleClik here to view.
Wearables and the future of content
Wearable technologies are not new. You have probably seen wrist heart-rate monitors, a wearable GPS, or possibly one of the tiny watch TVs that have been around since the 1980s. The current generation...
View ArticleClik here to view.
How to internationalise your publishing strategy
Publishing international editions, and content localisation, is a potential new revenue opportunity for UK publications. There are different ways in which you can do this with varying degrees of...
View ArticleClik here to view.
The evolution of content marketing and the mutual co-existence of opposites
So here’s a prediction. Digital will become the primary consumption channel for mainstream content currently in print form. But print will remain, indeed grow, in the luxury sector and in more...
View ArticleClik here to view.
Rock.Paper.Glass: River launch white paper on the evolution of content
River today launch an innovative new white paper research publication Rock.Paper.Glass on the future of publishing. Content has and always will be important to people, brands and businesses. There has...
View ArticleClik here to view.
Print and digital: a hybrid future
Printed media simply can’t keep up with the speed and findability of digital; by the time news has been committed to paper, it’s already old. Digital content feeds the consumer demand for immediate...
View ArticleClik here to view.
Point to pixels: the future of digital magazine design
Working with structured content is the future of publishing, whether publishing to print or digital mediums. The death of print? Working with structured content is the future of publishing, whether...
View ArticleClik here to view.
A word to the wise: customer engagement in brand marketing publications
In today’s digital world where content is infinite and instant, quality and creativity are two essentials to ensure engagement with readers. Photo Credit: 10ch We are all publishers now, or so the...
View Article